Zefa Images – ‘How to’

Europe’s leading stock photography agency Zefa Images wanted to present its new collection of retro images to creative departments at advertising agencies.

We put together a brochure focusing on everyday themes such as ‘At work’, ‘Sport’ and ‘Leisure time’ using more than 2,000 photos from the 50s to the 80s.

Short, tongue-in-cheek texts transform the pages into humorous advice columns for daily life. When you open up the folded sleeve, you are surprised to see a huge poster.

We developed: brochure and poster – concept, copy, layout

Client: zefa images – Düsseldorf, DE

Industry: Digital media / Entertainment

Awards: if Design award, nominated: Designpreis der BRD