The law firm Loschelder runs three different types of ads: image ads for the firm as a whole, ads for specific departments and ads with the main focus on recruitment. These are published in the relevant trade magazines.
We have been commissioned to develop and implement a standard advertising policy. Brief and concise messages will be presented against a white background, surrounded by photographs. The message will be at the centre and will form the picture, being presented on the white space. The picture then becomes a passe-partout.
wiehl, Co. developed: series of ads – concept, design, visual, text