The forward-looking disposal company EDG commissioned a campaign to encourage people to sort their waste. The aim is to explain what can be recycled in the future, how to sort refuse properly and which services are offered by EDG. To make sure the message reaches people from many different countries of origin, the challenge is to use as little text as possible.
We created icons to symbolise characteristic types of rubbish from various categories. Small information brochures take up the icons and use them in very simple graphics to show how to sort refuse and how the services work.
We developed: brochures – concept and structure, headlines, layout, icon system