WCP – Corporate identity

WCP is a newly founded Swiss company that designs, creates and produces modules for manufacturing watches. The company’s portfolio includes both the smallest individual components as well as complete movements.

The logo is based on an abstraction of a mechanical movement, more specifically, the so-called balance. Typography and colour design are intentionally muted and underline the character of the laboratory and manufactory.

wiehl, Co. developed: corporate identity – logo, core identity elements (colours, fonts, etc.), corporate stationery, microsite

Client: WCP (Watch Connaisseur Project) – La Chaux de Fonds, CH

Industry: Watch manufacture