Ungershooting – Identity

When the Ungershooting photo studio expanded its portfolio to include video/film, it wanted to make sure that this new aspect of its business was clearly reflected in its corporate identity.

The logo shows the name Ungershooting in the colour system RGB (red, green, blue) that is used for moving image. The offset, overlapping typography symbolises movement. The business stationery was printed in fluorescent colours. As a play on the idea of ‘shooting’ we added stickers with targets on them. The client loves using these stickers to seal envelopes.

We developed: logo, core identity elements (colours, fonts, etc.), business stationery

Client: Ungershooting – Duisburg, DE

Industry: Film / Photography

Awards: Type Directors Club New York, Red dot design award, nominated: Designpreis der BRD