Stratley is a globally operating top management consultancy that primarily advises decision makers in the chemical industry when it comes to strategic realignment and major organisational changes.
We developed a completely new corporate identity for Stratley. Its rebranding as a new player on the consultancy market was to combine serious understatement with high levels of expertise and many years of market experience.
As a client once said: Stratley is a combination of strategy and Bentley. How apt! Stratley offers tailored solutions at the highest level. We portrayed this uniqueness in the area of strategic consulting by developing a strong identity using the colour green to represent the freshness of their approach.
We developed: naming, brand positioning, logo, colours, typeface, business stationery, ads, brochures, mailings, special-edition chocolate bars, banners, films, exhibition stands, website