E.ON awarded us a brand development contract for a new company/product in the field of liquefied natural gas (LNG). LNG becomes liquid at a temperature of –163 degrees, making its volume 600 times smaller than in its gaseous state.
The contract covered developing a strategy, finding a name and designing the brand’s visual identity along with the first wave of communications. The droplet shape of the logo refers to the liquid aspect, while the star/crystal symbolises coldness. The new brand was launched at the IAA Commercial Vehicles 2014 show in Hanover, where LIQVIS was presented to the public for the first time.
wiehl, Co. developed: brand strategy, brand name, logo, core identity elements (colours, font, etc.), corporate stationery, website, exhibition stand, brochure, mailing, advertisements, leaflets